About Us

Efrat Schwartzthe Fashion Designer/Artist, a graduate of the “Shenkar” School of Fashion and Design, created the “Eretz” – Fashionable Judaica company in 1992. This dynamic business produces Judaica which is both chic and elegant. These creations express a new and different approach to the traditional Judaica products.

“Eretz” judaica has expanded into a family business:

Joel Schwartz manages the marketing.

Raut Schwartz, our son, has given thrust and enthusiasm to the sales.


Joe Schwartz of Eretz Judaica being interviewed by the Jewish Week at the New York International Gift Fair

We can constantly promise you new, exciting collection of tallises every year with a wide selection of fabrics from around the world that are incorporated into our designs.
The major thrust is in the creation of unique and exciting FASHIONABLE TALLIT SETS:

  • For CONTEMPORARY BAR & BAT MITZVAHS
  • For STYLISH WOMEN
  • For CLASSIC MEN

Additional products are:

  • Wedding Chuppahs
  • Holiday tablecloths
  • Challah covers
  • Passover/Afikomen sets
  • Kipas
  • Chamsa good luck purses

The “Eretz” – Fashionable Judaica goal is to assist the modern Jew in the search for a product that expresses his/her Jewish identity. Everyone can find in our rich collection of tallit sets a style that he/she can wear with pride and dignity.
Looking forward helping making your Mitzvah and Simcha a truly memorial one.
Please note that the entire production process is done in the Negev by new and veteran Israelis. Our products are sold in ISRAEL, the United States and Europe.
Looking forward to servicing you.